All The Tools You Need To Understand Your Client's Financial Psychology

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ABOUT THE BOOK

Written by the world’s leading experts in financial psychology, Psychology of Financial Planning: The Practitioner’s Guide to Money and Behavior

Designed for both professionals and students Psychology of Financial Planning: The Practitioner’s Guide to Money and Behavior is written for those with 30 years in practice as well as those just beginning their practitioner journey.

With a focus on how psychology can be applied to real-world financial planning scenarios, Psychology of Financial Planning: The Practitioner’s Guide to Money and Behavior provides a much-needed toolbox for practicing financial planners who know that understanding their client’s psychology is critical to their ability to be effective.